A Rant About Why Twitter’s Past Failures Make It Nearly Unfixable
Watch this video for an impassioned look at why Twitter’s growth problem is so tough to solve. But if you can’t or don’t want to, here’s the script:
Twitter had a terrible, horrible, no good very bad earnings day, and unfortunately, the only thing that might save it is a time machine. The company announced that it saw zero growth in its total user count. Excluding SMS-only users, it actually declined from 307 million to 305 million users. That’s despite it launching and buying expensive TV commercials promoting Moments, which was supposed to give Twitter mainstream appeal.
So why is Twitter is having such a tough time turning things around? Because it already left a sour taste in millions of mouths.
